Pureology was created in Irvine, California in 2001. It was here the company revolutionized color care and launched the first 100% Vegan formulas and Zero-Sulfate shampoos for color-treated hair. Pureology identified a need among professional colorists and their clients for gentle, naturally-based products that deliver superior performance for longer lasting hair color, guaranteed. Every Pureology product contains the exclusive Anti-Fade Complex which contains a blend of potent anti-oxidants and full spectrum UVA/UVB sunscreens to protect color from free radicals and maximize color retention. Today, Pureology is the #1 color care brand in the USA and their high-performance products are an industry standard.

Indulge in the ultimate multi-sensory experience with highly concentrated formulas bursting with superior ingredients. Every Pureology shampoo contains their exclusive technology and unique blend of ingredients which offers anti-fade complex, zero sulfates, 100% vegan, organic botanicals, and signature aromatherapy essences. Discover the Pureology difference.